L’OR is a premium coffee brand that comes from France and develops a distinctive style for modern espresso. The brand starts in France in 1992 and builds its identity around intense coffee experiences and a strong visual character. L’OR is now part of the JDE Peet’s portfolio and stands as one of the group’s key growth brands alongside Jacobs and Peet’s. The L’OR range includes coffee capsules, coffee machines, accessories, instant coffee, and coffee beans. The portfolio covers different taste preferences, including ristretto, espresso, lungo, and decaf options. The brand focuses strongly on capsule coffee and machines designed to deliver barista-quality coffee at home. L’OR capsules use aluminium packaging that helps preserve aroma and flavour, and the brand also highlights aluminium recyclability. L’OR builds its blends from carefully selected beans and emphasizes balanced taste, rich aroma, and a creamy cup result. The capsules work with L’OR BARISTA machines and most Nespresso Original machines, which makes the system easy to use in many homes. The brand also emphasizes responsibly sourced coffee, recycling, coffee diversity, and the role of coffee artists who shape the character of each blend.
